Content Creation
one day WORKSHOP
december 5th 2023 (ONLINE)
THE problem
THE Rules
the math
The Details
🎪 EXTRAVAGANZA 🎪
You’re invited to our very first
This day will completely transform the way you create content forever.
>> get MY ticket now! <<
get my ticket! 🎪
🎪 get my ticket!
Join us from anywhere in the world!
WEBINAR REPLAY
The Sprint Batch System: Create 30 Days of Content in One Workday!
We're tired of the same ol’ song and dance we’re all trapped in when it comes to creating content:
We are so tired…
You’re constantly on the content creation hamster wheel
Creating content for Instagram takes up too much time
You’re constantly on the content creation hamster wheel
Creating content for Instagram takes up too much time
🤬
😭
🤬
😭
It’s almost a little unnerving, isn’t it?
Imagine having all of your Instagram content created, captioned, and scheduled for the next 30 days.
Your brain might even be coming up with questions and hesitations:
Won’t I lose touch with my audience?
Will it feel inauthentic?
What if the algorithm changes and my strategy is outdated by the time the content goes live?
What if I have better ideas between now and when the content goes live?
“I just can’t with Instagram”
Can you relate?
As one of our past event attendees put it:
We’ve heard many variations of this comment from our clients + entrepreneur friends like…
I wish I didn’t have to be on social media.
I’m so sick of spending so much time creating reels to not get any notable increase in views or engagement.
🤦🏼♀️
🙄
You might even be wondering, is it even possible to be 1 week ahead with IG content let alone 30 days?!
But in order to make that happen, we need to address the root cause of the issue.
It’s incredibly rare to find entrepreneurs who are actually, truly “ahead” with their content.
What is preventing you from planning, creating, and scheduling your content ahead of time?
There are only 3 reasons you're not ahead with your content right now:
READY TO GET 30 DAYS AHEAD WITH YOUR CONTENT? IT ALL STARTS WITH...
❌ Beliefs
❌ STRATEGY
❌ PERFECTIONISM
1
🎪
Rule
“It’s widely assumed that there’s a tradeoff between quantity and quality—if you want to do better work, you have to do less of it—but this turns out to be false. In fact, when it comes to idea generation, quantity is the most predictable path to quality.
– Adam Grant, Originals
When it comes to content, we want to make the case that MORE IS BETTER.
🥇 The best painters are the ones who paint more.
🥇 The best content creators are the ones who create + publish more.
We know this might ruffle some feathers, so we want to illustrate why we want to encourage you to post more frequently than you are right now…
Quantity is better than leads to quality.
Quantity
is better than leads to quality.
Have you heard the parable
about an art teacher who split
his art class into 2 groups?
Group 1
This half of the class was told that their final grade would depend on the amount of work they produced.
This half of the class was told that their final grade would be based on the quality of ONE piece of work.
At the end of the class, the quantity group actually had the best quality work!
"If you want to be original, 'the most important thing you could do,' says Ira Glass, the producer of This American Life and the podcast Serial, 'is to do a lot of work. Do a huge volume of work.' ... The most prolific people not only have the highest originality; they also generate their most original output during the periods in which they produce the largest volume."
- Adam Grant, Originals
Graded on Quantity
Graded on Quality
Group 2
Producing a higher quantity of work is the best way to produce the highest quality of work.
Until now, you’ve been doing it backwards:
Judging your content based on quality instead of quantity.
The truth is that if you truly care about quality, you will focus first on quantity. More content is better!
Think about the work you specialize in: Did you master your craft by reading books or by practicing over and over again?
The same rule applies to creating content for your business.
According to the 70-20-10 rule:
of your work will be mediocre
This means if you want to create the 10 best posts of your life, you’ll need to create 70 mediocre ones and 20 bad ones.
of your work will suck
of your work will be amazing
70%
20%
10%
BUT YOU'LL NEVER HAVE THE TIME TO CRANK OUT THAT MUCH CONTENT IF YOU DON'T FOLLOW RULE #2...
2
🎪
Rule
Stop creating one post at a time.
Maybe you have the task “post on Instagram” on your to do list.
Or maybe you’ve experimented with “batching” content by creating multiple posts in one sitting with mixed results.
The secret to cranking out Instagram posts in 15 minutes
or less is to stop creating entire posts one by one and start batching the content creation STEPS.
It's easier to show you how this works with a video:
But "batching" several posts is equally as inefficient.
In order to crank out high quality content in 15 min or less, you need to batch the steps of your process, not the posts themselves.
(Watch the video above to see what we mean!)
3
🎪
Rule
Posting more will heal your perfectionism.
What will happen when you hit “publish” on something that is less-than perfect?
People are already judging you! 🙀
People are always judging you whether you post content or not.
Even more importantly, people are simply not thinking about you as much as they are thinking about their own perfectionism. Any judgmental thoughts they have about you are a reflection of their own fear.
Your fear is telling you that people will judge you
That’s what we thought.
The post that gets published is always going to be more effective than the one that doesn’t.
The fact is that you are doing more damage to your reputation by not posting than a hundred mediocre posts could ever do.
Your fear is telling you that it won’t get likes/comments/etc
As an entrepreneur, you’ve already proven that you do not lead your life based on fear.
The way to “reprogram” these fears is to gather evidence that they are not true.
The best way to do this is through repetition + practice.
You can chip away at your perfectionism one post at a time.
Your fears are based in your subconscious programming
We’ve established that posting more is better for quality, growth, engagement, and perfectionism.
So how many posts should you post per week?
Specifically, if you have an account under 10K followers, you will benefit from posting at least 3x per week (ensuring to post reels as well as graphics!).
From Later:
According to our analysis, Nano accounts (0-10K followers) see the highest average engagement rates with Reels.
1 Reel = an average engagement rate of 3.95%.
And if you’ve got even more time (and resources) on your hands, posting 14 Reels = an average engagement rate of 4.73%.
However, carousel posts get a ton of engagement too. Posting just 1 carousel a week = an average engagement rate of 3.36%.
collected by Later (the social media scheduling platform we use) who analyzed over 22 million Instagram posts in 2022…
Ok great, I now realize I need to post a lot more…but I don’t have time. How do I make that happen?
Allow us to introduce you to:
Le Math
Here it is:
On average, it takes most people 30-60 minutes to create and publish an Instagram post.
If you are posting 3x per week (a solid goal for consistency) here’s how much time it would take you to create + post content for an entire quarter (90 days):
19.5 hours spent creating IG content every quarter
How do you create quality Instagram posts in 15 minutes?
This is what we'll show you to do at the Content Creation Extravaganza!
This is where you're probably at right now (if you're like the vast majority of entrepreneurs!)
🎪 MAGIC TRICK #1
The Sprint Batching System
Haha caught the typo? That's us not getting stuck in perfectionisM ;)
Don't know what we're talking about?
The rapid content creation process:
your usual content creation process:
>> Go watch the video here! <<
🎪 MAGIC TRICK #2
Pay for Accountability (that's us!)
If you didn’t do your job, would you get fired? Probably!
One of the hardest parts of running your own business is that you have to be the boss and the employee. And as the employee, you’re never going to get fired!
The secret to efficiency is batching steps.
The secret to actually getting it all done is accountability.
If you were to set up your own Content Creation Extravaganza (which you totally could!) you would have to:
- Create the schedule
- Hold yourself to the schedule
- Create the content
Trying to do the first 2 things yourself requires even more time and energy and even more context switching.
Wouldn’t it be nice to have someone else just tell you what to do and when to do it?!
Your job is to create.
We will tell you exactly what you need to do during every hour + minute.
We have meticulously broken down the schedule into intentional increments of time for every single step of the content creation process.
Come hell or high water you will have 30 days of content created and scheduled by the end of December 5th.
Here are all the event details:
When
What
Where
The Content Creation Extravaganza!
Virtual! Join us online!
December 5th, 8-4 PST
🎪
This isn't just an event. It's an entire program that happens to include an event.
TO PREPARE FOR THE EXTRAVAGANZA, YOU WILL GO THROUGH THE FOLLOWING TRAININGS:
#4 – CONTENT CALENDAR WORKSHOP
#1 – MICRO CONTENT BLITZ TRAINING
#3 – GORGEOUS GRAPHICS TRAINING
#2 – million dollar brand training
Build an Epic Content Matrix of strategic content ideas and 30-day content calendar using Courtney's proprietary method.
A makeover for your brand! Danielle will have you develop your brand spirit, mood board, colour palette, and font pairings!
Use our Canva templates + Danielle's step-by-step instructions to create 9-12 core graphic templates for your Instagram posts.
We'll walk you through the prep work to build your 30-day content calendar before the event!
Value $250
Value $50
Value $250
Value $250
The 3 content creation assets:
PHOTOS
GRAPHIC TEMPLATES
COPYWRITING TEMPLATES
The 4 content creation steps:
Step 1 - mini Outline
step 2 - create visual
step 3 - write caption
step 4 - schedule!
The mini outline is the secret sauce that makes every other step easier + eliminates perfectionism.
Whip up the graphics for your posts! This step actually breaks down into sub-steps if you are creating reels.
Using the caption templates + copywriting tricks you will be able to write a caption in 5 min on average!
Using the caption templates + copywriting tricks you will be able to write a caption in 5 min on average!
These are the "tools" you need in your toolbox in order to implement each of the content creation steps in less than 5 minutes.
You need a collection of various photos to pull from including things like headshots, selfies, stock photos.
Having million dollar graphic templates will allow you to crank out gorgeous posts quickly.
Stop over-thinking your captions! Use these templates (and Courtney's copywriting tricks) to write effective captions QUICKLY.
3 min each
5 min each
5 min each
3 min each
How are you actually going to do this at the Extravaganza?
At the Content Creation Extravaganza you're going to learn how to build 3 assets + batch your content in 4 steps:
8am pst
10:30 AM
11:30 AM
3:30 PM
9:30 AM
Welcome! 🎉
Bring your coffee or tea and mingle with the group. Let's kick off the day and get to know each other!
Finalize Your Content Calendar
We'll spend an hour ensuring that you have a super strategic 30-day content calendar with at least 2-3 posts per week.
Tuesday, december 5th
Step 1 - The Mini Outlines
Learn our magical process for creating quick + dirty "mini outlines" for each of your posts. This is one of the secrets to cranking out content in 15 min or less!
1-Hour Break
Time for a break to stretch your legs and refuel for the rest of our day!
Step 3 - Reels
Get ready to have the time of your life creating Reels! You're going to be amazed at how quick + easy Jenna makes this process!
Step 5 - Finishing Touches
We have set aside structured time in the afternoon to ensure you finish your 30 days of content and schedule your posts!
The Extravaganza Itinerary:
🎪
Step 2 - Create Your Graphics
Get ready to whip up the best graphics you've ever created in record time using Danielle's million dollar templates and pro-level design hacks.
8:30 aM
And just like that you have
30 days of content scheduled!
2:00 PM
12:30 PM
Step 4 - Captions
We know this is often the hardest part of creating content for Instagram...but Courtney is going to make it so easy with her plug + play templates and copywriting tricks!
We're your hosts!
Courtney works exclusively with service providers and course creators in her high-ticket group coaching program, Yay for 100K™. She’s been running her online business since 2010 and transitioned into business coaching after retiring her highly sought-after copywriting service, Sales Page CPR™.
Danielle is your brand and website designer. She attended Vancouver’s renowned Emily Carr University of Art and Design and has worked with dozens of brands, from entrepreneurs to corporations. But Danielle isn’t just creative—she has a perfectionist’s eye, making her websites pixel-perfect.
Danielle
Connor
Courtney
Chaal
brand & website designer
business coach & copywriter
AKA your online marketing dream team.
Jenna is a Social Media Specialist and Instagram Educator. Through her program Your Magic Marketing Machine she simplifies Instagram marketing, and teaches small business owners and freelancers how to create a gorgeous, sustainable online presence and turn their followers into customers.
Jenna
Warriner
Social media specialist
Spend the day with us!
Get your Extravaganza ticket today for just $497!
>> GET MY TICKET <<
🎪
CONTENT CALENDAR WORKSHOP
MICRO CONTENT BLITZ TRAINING
GORGEOUS GRAPHICS TRAINING
content creation extravaganza! 🎪
post-event resources page w/ bonuses!
million dollar brand training
Pre-Event
Event Day
Post-Event
The CEO's are Saying:
Lisa currier, food & life blogger
stephanie reitsma, WEDDING PLANNER, SWEETHEART EVENTS
Lena Sesardic, LinkedIn Coach
"These three incredible, empowering women are every entrepreneur's dream support team. My
mind was blown at their
morning masterclass!"
"These three incredible, empowering women are every entrepreneur's dream support team. My
mind was blown at
their morning
masterclass!"
"Today's CEO Social Club event... AMAZING! The amount of energy in this room, all these
incredible women,
I am so inspired!"
"Today's CEO Social Club event... AMAZING! The amount of
energy in this room,
all these inspiring
women, I am so
inspired!"
"I'm ready to take the next steps in
my business now that I have a proven framework to come up with specific, strategic content ideas! I feel
so empowered and happy
after this CEO Social
Club masterclass!"
"I'm ready to take the next steps in my business now that I have a proven framework to come up with specific, strategic content ideas!
I feel so empowered
and happy after
this CEO Social
Club masterclass!"
SOPHIE COLLINS, WELLNESS INFLUENCER + ONE WEDNESDAY CO-FOUNDER
Audrey joy kwan, business and marketing coach
Daria Kotenko, FB Ads Manager
Alyssa brings sunshine to everything she does. Working with her is like seeing an old friend. She brings that sparkle in her eye to her work.
Whenever I get photos back I am blown
away by how she captured the magic
and positivity of whatever we were
doing. I'm grateful to call her a friend
and feel lucky to have worked with her
in the past and plan to work with her again
many times over!
Alyssa brings sunshine to everything
she does. Working with her is like
seeing an old friend. She brings
that sparkle in her eye to her
work. Whenever I get photos
back I am blown away by
how she captured the magic
and positivity of whatever we
were doing. I'm grateful to call her
a friend and feel lucky to have worked
with her in the past and plan to work
with her again many times over!
Danielle has a natural gift for making the client (me) feel taken care of the entire way. It's rare to have a
designer nail the refresh from the first draft and keep my team and me on track for the re-design the entire way — and that's precisely what happened. She makes the whole journey easy. Danielle has
a rare mix of design-genius, excellent communication, and organization combined
with a genuine desire to provide her clients
best-friend-level care.
Danielle has a natural gift for making the client (me) feel taken care of the entire
way. It's rare to have a designer nail
the refresh from the first draft and
keep my team and me on track
for the re-design the entire way
— and that's precisely what
happened. She makes the
whole journey easy. Danielle
has a rare mix of design-genius,
excellent communication, and organization combined with a genuine desire to provide her clients best-friend-level care.
Thanks to Courtney's Yay For 100k, it's the 9th of the month and with two sales call closed today
I've officially had the best month EVER
in my business! And that's without counting
another sales call I had on Monday, which
is a verbal "yes" and should pay by the
end of the week AND another application
came in this morning! If both of those work
out, I'm going to be officially booked out!
Thanks to Courtney's Yay For 100k, it's the 9th of the month and with two sales call closed today I've officially had the
best month EVER in my business!
And that's without counting
another sales call I had on
Monday, which is a verbal
"yes" and should pay by the
end of the week AND another
application came in this morning!
If both of those work out, I'm going
to be officially booked out!